Fido Dido, a gawky, cornball, very successful licensed character, began its life as an illustration in unillustrious fashion ~ as a sketch on a cocktail napkin, to be exact.

It was in a bar after work that Susan Rose first sketched Fido Dido. Just 15 lines: a triangular head with features as uncomplicated as a snowman's and eight locks of scary, stand-up hair, that was in 1985.

Fido Dido's character was created by Joanna Ferrone to make other people feel comfortable: You are what you are and what you are is okay - that's the message.