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Fido Dido, a gawky,
cornball, very successful licensed character, began its life as an
illustration in unillustrious fashion ~ as a sketch on a cocktail napkin,
to be exact.
It was in a bar after work that Susan Rose first sketched Fido Dido. Just 15 lines: a triangular head with features as uncomplicated as a snowman's and eight locks of scary, stand-up hair, that was in 1985. Fido Dido's character was created by Joanna Ferrone to make other people feel comfortable: You are what you are and what you are is okay - that's the message.
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