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Concept (nohohon in Japanese means "without a care")
 

Like the murmur of water, like the willful streaming clouds. Let us live "nohohon"! (without a care)
A comfortable afternoon, gentle voices over there. Suddenly, a bird flying around that tree came to me, then I found myself falling into the sea of tranquility.
After having a cup of green tea, I feel like playing guitar. Looking at the singing people, they are all smiling and relaxed.
... it's not so difficult to live like that. Feel like sailing on a large boat but don't forget your heart of exploration.
Not to be too happy and not to be too sad.
Why don't you walk with a good rhythm? It will give you the flair to live "nohohon" (without a care).

Basic strategy & Target for nohohon

The key target market is female from 10~30 years old, but Green Camel believes that the target can be expanded to a broader segmant through appropriate merchandise.
nohohon expresses the value to appreciate with your heart and not only through your sight. nohohon's gentle brush strokes of Japanese art create calm and soothing image tones.
The phrases are simple and with relaxed humor that generates pleasant thoughts to let the mind wander.
In the stressing daily life, nohohon provides tranquility, let us have a chance to pause and remember what is truly important in our lives. nohohon appeals to the peace within what we all seek.