is a fresh and simple monochrome character. It's chic and its simple designs
of black and white are well accepted by various consumers. "Monokuro Boo" is a simple
character that can make us feel so relaxed when we see it.
Boo" is cute but not only cute. In Europe, "Pig" is a kind of lucky charm,
so if we have "Monokuro Boo" item, we will be happy!
"Boo" "Love?" "Enjoy?"
"Happy!", maybe Monokuro Boo is telling us some messages. So many things
could happen in our lives, but sometimes if we can stop and think in a more
simple way, it will help.
The concept of
When this character was first created,
the name was not "Monokuro
Boo", it was "Monotone"."Mono" means black and white and "ton" means pig.
When the designer
created this "Monotone", at the same time she
got an idea of a "White and Black pig
And she spent long time to
discuss with San-X about this new character at
the meeting and finally "Monokuro Boo" became
the name of this character. In the present time, people tend to love
colorful goods.So she
thinks that if she can create a
mono tone color characterit
was going to be fun and it would be a cool character! And
also she thinks that maybe even male would like
this character as well.