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The Concept of Rilakkuma
 
"Rilakkuma" means "Bear in the relaxing mood".
He's always lazy & relaxed anytime & anywhere.
He's stress-free and doing things on his own pace.
He's someone who's impossible to hate!!  You'll be lazy & relaxed when you're watching what Riakkuma is doing.
Q: What is the difference between Rilakkuma and an ordinary bear?
A: Rilakkuma is not a real bear. It's a bear suit with a zipper on the back. What is inside is a secret.
 
Q: Why created the relaxing character for Rilakkuma?
A: All people in Japan have very busy lives. Deep inside their hearts they are longing for relaxing living style.(The designer of Rilakkuma, Aki Kondi is one of them!) So Aki created this bear which enjoys its life in such a relaxing way, she reflected her dream on Rilakkuma. "Rilax" (Relax) + "kuma" (Bear) becomes Rilakkuma.

 

 

 

 

 

 

 

 

 

 

 

 

 

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