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(2001~2003) |
It
is situated on the intersection of Fu-Shin South Road and Civil
Boulevard in the eastern part of Taipei.
It is the
first ever-large scale American-Style shopping complex combining retail,
dining, leisure and entertainment.
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i
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It is arranged vertically with 12 storeys including 2 levels of
basement. This section is
planned
to house 6 screens cineplex, supermarket, food arcade and a
specialty department store. They call this “Entertainment Tower?
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?/span>The
mall and stores will carry fashion lines like apparel, bags,
shoes, accessories…etc and Betty Boop reflects
the image of being a fashionable lady.
?/span>Betty
Boop’s
popularity has risen over the years, thus, using
Betty Boop
on advertising materials can easily
catch one’s attention.
?/span>Never has any malls or department stores used a licensed
character as their spokesperson in Taiwan and
Betty Boop
as the first can stir a lot of interest.

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