(2001~2003)

It is situated on the intersection of Fu-Shin South Road and Civil Boulevard in the eastern part of Taipei. It is the first ever-large scale American-Style shopping complex combining retail, dining, leisure and entertainment.

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It is arranged vertically with 12 storeys including 2 levels of basement. This section is planned to house 6 screens cineplex, supermarket, food arcade and a specialty department store. They call this “Entertainment Tower?
?/span>The mall and stores will carry fashion lines like apparel, bags, shoes, accessories…etc and Betty Boop reflects the image of being a fashionable lady.
?/span>Betty Boop’s popularity has risen over the years, thus, using Betty Boop on advertising materials can easily catch one’s attention.
?/span>Never has any malls or department stores used a licensed character as their spokesperson in Taiwan and Betty Boop as the first can stir a lot of interest.