"A Bear Called Paddington" was first published in 1958 and is now a classic of children's literature. Full plans for Paddington Bear’s 50th Birthday will be launched in early 2007.

Since he first arrived at Paddington Station and met Mr. and Mrs. Brown, Paddington Bear has undeniably become one of the world’s classic bears, loved from generation to generation. Paddington Bear is an instantly recognizable icon enjoying extensive adult consumer awareness and is a fond part of childhood memories.

Partners benefit from several art treatments which are suitable for a variety of production processes and themes. Paddington artwork can be adapted for pre-school, tween and vintage licensing programmes.

Official site: www.paddingtonbear.com